With SMS marketing, you can easily communicate with your customers to engage them, nurture relationships, and increase sales.
For example, you can send targeted promotions, exclusive offers, product launches, and much more to keep your customers updated on what you and your business have to offer.
Before you start
You must have your contact's phone numbers in the following format: +46701234567.
You must have contacts subscribed to a contact list in order to send SMS. If you want to send SMS to your contacts, they must have given their consent to receive marketing via SMS and have the possibility to unsubscribe from your SMS messages.
To be able to send SMS, you need the Start or Standard plan of Get a Newsletter.
Create a sender
To create a sender name, go to “SMS” > “Senders” > “Add sender”. Check that your company details are correct and apply for approval of your sender name.
The sender name is limited to 3 and 11 characters. The following characters are allowed for sender names: A-Z, a-z, 0-9. The sender name must not consist of numbers only.
To avoid the recipient wondering who the SMS is from, you should stick to the company name or as close as you can, in case your company name contains more than 11 texts.
Send
To create an SMS campaign, follow the steps below:
Go to “SMS” > “Create SMS”.
Enter a name and description for the SMS campaign
Select the sender from whom the SMS will be sent from
Select one or more lists to which you want to send the SMS
Write your SMS message
Review your SMS campaign
What can my SMS contain?
You can include a link to a website, newsletter, or similar.
Technically, one SMS cannot contain more than 160 characters.If you exceed this limit, it will count as multiple SMS per recipient. If you use special characters such as emojis in the message, the character limit per SMS drops from 160 to 70.
The “Stop” text contains up to 38 characters and is mandatory. It is recommended not to exceed the limit of 1 SMS (160 characters).
To the right of the field where you write your SMS, you can see how many characters and SMS will be sent per recipient.
The characters below do not count as special characters:
If you send more than one SMS, you need in the backgrund include information about that more SMS will be coming. Therefore, the number of characters that is allowed in your message will change based on whether you send one or several SMS.
Antal SMS | Tecken per SMS | Antal tecken per SMS (Special) |
1 | 160 | 70 |
2 | 306 (2x153) | 128 (2x64) |
3 | 459 (3x153) | 201 (3x67) |
4 | 612 (4x153) | 201 (3x67) |
5 | 765 (5x153) | 201 (3x67) |
Below you will find some examples of SMS campaigns you can create.
Total number of SMS | Total number of characters | SMS campaign |
1 | 117/160 | Last chance to get 20% off a whole purchase over $49. Valid both in-store and online at website.com. Valid until 31/3. |
1 | 104/160 | Right now you have 10% off EVERYTHING* with discount code: MARCH. Valid only today 25/3. Read more here: website.com/campaign |
1 | 106/160 | The “name” collection is here! You can find everything from the collection in-store & online: website.com/collection |
Reports
You can monitor the performance of each SMS campaign through statistics under SMS reports. Go to "SMS" and click "View report" on any SMS campaign.
Reports for SMS campaigns include:
Delivered: how many contacts received the SMS.
Pending: How many contacts the SMS has been sent to.
Bounces: How many bounces your SMS had.
Unsubscribes: How many contacts unsubscribed from your SMS.
You get a summary of the total number of unsubscriptions, the number of unsubscriptions from the list the SMS was sent from, and the number of unsubscriptions from all SMS communications from your account.