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Reports - How does it work?
Reports - How does it work?
Emma avatar
Written by Emma
Updated over a week ago

How it works

When you receive an email, there is nothing that automatically indicates that you have opened it. Therefore an invisible image is placed in your newsletter, in order for you to see statistics on sent mails. When the image is invoked, our system will register an opening. And so, if the recipient clicks on a link, the system will register an opening and you will see it in your report. However, when a recipient reads a newsletter in plain text, the image will not be invoked. 

View detailed report

In order to view the detailed report for an individual email campaign, follow the steps below.

  1. Navigate to "Contacts" > "Reports". 

  2. Click on "View Report" next to the name of the email campaign that you wish to review. 

Now you can read your detailed report!

What you can learn from your detailed report

Once you have opened your report, the first thing you will see is the overview, which contains general data like clicks, openings and unsubscribers.

By clicking on "X subscribers" you get valuable information about your contacts. Things like; have they opened your mail, unsubscribed or clicked. It is also possible to export information, from all the different views.

Once you click on "Actions" you can:

  • Get a preview of your newsletter.

  • Send the newsletter to new subscribers.

  • Export a full report. 

  • Delete the report.

If you click on "Share" it is possible to:

  • Share your newsletter on Facebook.

  • Share your newsletter on Twitter.

  • Share your newsletter on LinkedIn.

  • Get a link to share your newsletter on online.

If you scroll down, you will find the section "Openings & Link clicks". This section represents openings and link clicks over time, presented in a percentage and graphical view, from the first 24 hours, and onwards.

After "Openings & Link clicks" you will find two sections with "Most active recipients" and "Most popular links". 

"Most active recipients" tells you which one of your contacts has been most active. 

"Most popular links" tells you what links your recipients has clicked on, based on the number of unique clicks. 

The last section, "Bounces", shows you the percentage of permanent and temporary bounces. In order to learn why the email addresses bounced, just click on each email address. If you wish to learn more about bounces, read the article about "Soft vs. Hard Bounces". 

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